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OUR STORY





Sarah Adjel, CEO
​Hey, nice to meet you!
Eight years ago, I founded HWB, a business specializing in aesthetic services. As someone deeply passionate about entrepreneurship, I understand firsthand the challenges of running a company while managing the constant demands of marketing. Despite my expertise, I quickly realized that effective marketing requires a full-time commitment. Over the years, I built a strong network within Montreal’s social media scene, collaborating with some of the best brands and organizing numerous corporate events for clients. This experience inspired me to launch HWB Agency—a unique, luxury-focused agency where I combine my expertise, refined taste, and passion to help other businesses thrive.

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